In this day in age, emerging musicians need more than just refined talent to survive the industry. Many understand that before someone books you, you have to start booking yourself – so what are the best practices for self presentations? This workshop provides a basics on how to properly plan and execute grassroots events. Topics covered include: venues and tech, budgets and marketing, audience development and ticketing, insurance and security – and so much more. The tools provided by this workshop will give participants the foundation to develop their own personal live music strategies.

Free! This workshop is intended for Indigenous and cultural diverse artists. This workshop is part of IPAA’s 2019 March to June Workshop Series.

Doors open at 6:00PM, workshop starts at 6:30!

Lead By Sergio Elmir / Futuro Libre

Sergio Elmir is an artist manager, music consultant and curator based in Toronto, Canada with over a dozen years of experience working with local, national and international artists.

In 2017, Sergio launched Futuro Libre Creative Agency (FLCA). FLCA uses a social enterprise model, built on the framework of fair compensation, safe spaces, mentorship and allyship to support artists and audiences that identify as Black, Indigenous, and People of Colour (BIPOC) in both creative and business ventures.

FLCA works on artist and audience development for a variety of Latinx-Canadian artists including: Alex Cuba, The Mariachi Ghost, New Tradition Music, LOLAA, and Los Poetas. FLCA also works in music consulting and curation for a variety of cultural institutions including: Harbourfront Centre, the Aga Khan Museum, TD Jazz Fest, RPM Live, World Haus Records, The Music Gallery, Toronto Fringe Festival, Canadian Music Week, the CAB Tour, LyricFind and others.

IPPA greatly appreciates the financial support for the 2019 Workshop Series from the Toronto Arts Council.